Episode 2: Firefly

Meet Murray.

He is one of Ecuador's most famous coffee farmers.

But there's a problem. He's only earning $2 profit from 250 espressos. How does he survive?

While he struggles, his farm is splashed across Instagram and roasters say they have his interests at heart. 

This is the real story behind the glossy Instagram posts. 

The reality might change how you look at your next cup of coffee. 

The one time I didn’t have money for fertiliser, we sold the car. And that was a damn nice Volvo I had. And I didn’t get any money for it because it was a stupid thing to sell. And I sold it for shite because I needed the money quick. The first guy I was like, ‘dude, whatever you want to give me’. 
Murray overlooking parchment.jpg

 

Further reading

Perfect Daily Grind article - A Broken Coffee Market: Why Specialty Coffee Farmers Are Going Bankrupt

Need a sound mixer? Contact Dom Edgley

The Filter Stories logo is made by Headquarters

Murray Cooper's photography Facebook fan page

Los Cedros Reserve (where Murray volunteered for 11 years and is once again under threat)

Four Worlds Coffee - a green bean merchant offering something closer to direct trade