He is one of Ecuador's most famous coffee farmers.
But there's a problem. He's only earning $2 profit from 250 espressos. How does he survive?
While he struggles, his farm is splashed across Instagram and roasters say they have his interests at heart.
This is the real story behind the glossy Instagram posts.
The reality might change how you look at your next cup of coffee.
Perfect Daily Grind article - A Broken Coffee Market: Why Specialty Coffee Farmers Are Going Bankrupt
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Los Cedros Reserve (where Murray volunteered for 11 years and is once again under threat)
Four Worlds Coffee - a green bean merchant offering something closer to direct trade